Brand Guidelines
Identity, colors, typography, and tone of voice
About Collate
Collate is an AI-native platform built for aesthetic clinics. Our mission is to unify patient communication, scheduling, and operations into one seamless experience — replacing fragmented tools with a single intelligent system that helps clinics grow.
Logo
Usage Rules
- Maintain clear space around the logo equal to at least the height of the logomark.
- Do not stretch, distort, rotate, or skew the logo.
- Do not recolor the logo — use only the provided versions.
- Minimum display size: 80px wide for digital, 20mm for print.
- Place the logo on clean, uncluttered backgrounds with sufficient contrast.
Color Palette
Primary
Deep blue-purple
oklch(0.65 0.22 250)
Accent
Golden amber
oklch(0.68 0.18 45)
Background
Near-white
oklch(0.98 0 0)
Foreground
Near-black
oklch(0.12 0 0)
Border
Light gray
oklch(0.85 0 0)
Typography
Font Families
Geist Sans
Primary typeface — headings, body text, and UI elements
Geist Mono
Monospaced — labels, metadata, technical content, and code
Lora
Serif — display headings and editorial accents
Weight & Size Hierarchy
- Display: 4xl–6xl, font-light (300)
- Section headings: 2xl, font-light (300)
- Subheadings: sm, font-semibold (600), monospaced
- Body: sm, regular (400), relaxed leading
- Labels & meta: xs, monospaced
Tone of Voice
We are
- Professional and trustworthy
- Data-driven and precise
- Approachable and clear
- Minimalist and intentional
We avoid
- Industry jargon and buzzwords
- Hype-driven or exaggerated claims
- Overly casual or informal language
- Dense, verbose explanations
Brand Inquiries
For press kits, co-branding requests, or questions about using the Collate brand, reach out to info@collatelabs.com →.